Glass of milk leave the bottle

Campaign film asking the public not to misuse or throw away the glass bottles left by their milkman, but to rinse them and put them back out for collection. Of the 320,000,000 in circulation a week, a costly 6,400,000 go missing.

A simple gesture, introduced in the very title of the work, is repeated with slight variations – the glass is half filled, the content overflows, the glass breaks, the milk spills on the table – and constitutes the film’s only action. Lamelas rejects any type of narration or human presence, and the filmic code – reduced and dissected – comprises the only argument.

Film, 16mm, black and white, mono sound.

Watch this guy pour himself some milk and then drink it(or maybe not).

Milk pours from a plastic container into a woman's mouth. The woman swallows it, dribbles it back at the container, and spits it out.

This film uses archival footage and interspersed interviews to look at the dairy industry and its products, but only as a backdrop, as a social indicator in a society thirsty for modernity, unquestioning of the change that first gives and then takes away-milk bottles, railway stations, windows that open and even football clubs. How quickly do things change? How much do we care?