you giving the new jaguar

A nature-loving race car driver embarks on a bold conservation project, habituating the largest cats in the Americas to human contact and interaction.

The remarkable story of how luxury car maker Jaguar made its first electric car. With exclusive, behind-the-scenes access to Jaguar's state-of-the-art engineering laboratories and top-secret design studios, Going Electric shows what it takes to make a sophisticated new car and provides an intriguing, inside view of one of the world's most iconic companies as it grapples with the future. It reveals a world where technical excellence meets exquisite craftsmanship – where testing is taken to the extremes and the car pushed to the limit. Going Electric was directed by award-winning filmmaker Ben Lawrie and narrated by Hollywood actor Mark Strong.

A consultant's advice on how Jaguar might better appeal to their customers falls on deaf ears.