La highway signs that give messages

Presents an inductive experience in reading readiness. Shows a young boy as he interprets the meanings of various road signs during a long automobile trip.

At the dedication of a new road sign, Dan McGurk tells the story of his forebears and how they helped transform rutted dirt roads into the modern highways of today. He speaks of the benefits of the trucking industry and how it depends on the nation's roadways, and he rails against regulations that make the industry less efficient and profitable. After recounting the amounts the trucking industry pays in taxes, he watches the unveiling of the sign naming the highway The McGurk Way.