Julia becomes worried about her boyfriend Holt when he explores the dark urban legend of a mysterious videotape said to kill the watcher seven days after viewing. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a "movie within the movie" that no one has ever seen before.

Some time after the events of The Ring, a subculture of people voluntarily watch Samara Morgan's video and wait to see how close to the seven-day deadline they can get before showing it to the next person. They record everything they see and share their experiences on a secret website dedicated to the videotape. No one has ever recorded a day seven.