This hour-long documentary tells a story about the creative life of the South Bronx, beginning with the Puerto Rican migration and the adoption of Cuban rhythms to create the New York Latin music sound; continuing with the fires that destroyed the neighborhood but not the creative spirit of its people; chronicling the rise of hip hop from the ashes and ending with reflections on the power of the neighborhood’s music to ensure the survival of several generations of its residents, and in the process, take the world’s pop culture by storm.